Macmillan
The Creator“From Awareness to Action: Guiding Learners on the Journey to Autonomy and Agency”
Serves Teachers and students of English
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Macmillan anchors on Blue (#2c6878) as their primary brand signal, paired with Red (#9d2322). The palette leans warm — inviting and energetic.
#2c6878
Primary
#9d2322
Secondary
#ffffff
Background
#afb0b0
Background
#8e7b7a
Background
#f0f0f0
Background
Typography
Macmillan uses Segoe UI across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Macmillan uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Macmillan is authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
professional, educational
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
Built on typo3, active on 4 social platforms.
Market Presence
Global presence, headquartered in London, GB.
GB
London, GB
global
en
Macmillan is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Macmillan. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Blue #053249
Used as a primary color, conveying trust and authority in education.
Segoe UI
Used for headings and body text, providing a modern and readable aesthetic.
ELT courses, digital solutions and educational materials
Repeated phrase emphasizing core offerings.
Authentic People
The website uses photos of real people in diverse settings, often smiling and engaged, to convey a sense of authenticity and connection.
Ribbon M
The Macmillan Education logo features a stylized 'M' shape resembling a ribbon or folded paper, often in red.
Social Media Intelligence
More brands in Education
Explore other brands in this industry to compare visual identities.
