Nadační fond Magistrála
“MAGISTRALA = NEW PRAGUE BOULEVARD”
Serves Residents of Prague, urban planners, city officials
What Drives Them
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#cecece
Accent
#707070
Accent
#9b9b9b
Accent
#e0e0e0
Background
#4b4b4b
Text
#fefefe
Background
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nadační fond Magistrála uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Nadační fond Magistrála is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Urban, Documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
en, cz
Nadační fond Magistrála is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nadační fond Magistrála. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
MAGISTRALA
Using all caps for the brand name.
#e34c78
Pink color used for accents and links.
Montserrat
Modern sans-serif font used for headings, creating a contemporary feel.
Transforming the Magistrála
The website focuses on the history and goals of transforming the Magistrála.
2010
Year of founding.
MAGISTRÁLA wordmark
The wordmark uses a bold, sans-serif typeface, stacked vertically with the English translation below.
Social Media Intelligence
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