Urban Planning

Brand identity analysis across 17 brands in the urban planning industry.

Dominant Colors

#0079c0

Blue

7%

#0580c7

Blue

7%

#2c323b

Blue

7%

#41a65d

Green

7%

#557ea0

Blue

7%

#6534ff

Blue

7%

#70725a

Yellow

7%

#a9cdf2

Blue

7%

#c4d6f5

Blue

7%

#cbc5bb

Orange

7%

#db261e

Red

7%

#dccfd5

Pink

7%

#e37130

Orange

7%

#fda900

Orange

7%

#feb609

Orange

7%

Popular Heading Fonts

Montserrat

Sans Serif

Cabin Condensed

Condensed

Century Gothic

Sans Serif

Helvetica

Sans Serif

Merriweather

Serif

Poppins

Sans Serif

Cabin

Sans Serif

Zalando Sans SemiExpanded

Sans Serif

Average Brand Voice

Formality

76%

Humor

13%

Enthusiasm

48%

Technicality

73%

Warmth

38%

Confidence

79%

Urgency

30%

Exclusivity

32%

Nostalgia

31%

Rebellion

11%
Brand Map

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Brands in Urban Planning

Industry Stats

17

Total brands

14

With logos

8

Voice analyzed

4

With social