Nadační fond Mana potřebným
The CaregiverServes People in need of financial or material assistance
What Drives Them
Puts people first. Builds trust through genuine care.
Nadační fond Mana potřebným poskytuje finanční nebo materiální pomoc potřebným lidem...
Color Intelligence
Nadační fond Mana potřebným anchors on a vivid Red (#f9382e) as their primary brand signal, paired with Red (#fb6661), and accented by Gray. The palette leans warm — inviting and energetic.
#f9382e
Primary
#ffffff
Background
#fb6661
Secondary
#000000
Background
#2a2827
Text
#8a8988
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nadační fond Mana potřebným uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nadační fond Mana potřebným is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used in the logo and as a highlight color throughout the website.
Playfair Display
Used for headings, giving an elegant and slightly formal impression.
Lifebuoy
A red and white lifebuoy is used as a symbol of support and assistance.
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