Martin Polách
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Martin Polách anchors on Orange (#c16b48) as their primary brand signal, paired with Orange (#b26242), and accented by Green. The palette leans warm — inviting and energetic.
#c16b48
Primary
#402a13
Text
#e8e8de
Background
#ffffff
Surface
#b26242
Secondary
#749a4a
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Martin Polách is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Martin Polách
The brand is centered around the individual carpenter.
Earthy Brown
Used for accents and background elements, reflecting the natural wood materials.
Segoe UI
Clean and modern font used for headings and body text.
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