Masarykova ZŠ Polička
The Innocent“3. března 2026”
Serves Parents and children in Polička
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Masarykova ZŠ Polička anchors on Red (#e24445) as their primary brand signal, paired with Red (#e96441), and accented by Orange. The palette leans warm — inviting and energetic.
#ffffff
Background
#e24445
Primary
#e96441
Secondary
#f7a63d
Accent
#142916
Background
#000000
Background
Typography
Headings set in Vida (a sans-serif — clean, modern, and optimized for digital), body in Lucida (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Masarykova ZŠ Polička uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Masarykova ZŠ Polička is formal and professional, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Polička, CZ.
CZ
Polička, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Green (#1a2e1c)
Used in the header and footer, creating a sense of stability and tradition.
Vida
Friendly and readable font used for body text, creating a welcoming atmosphere.
Czech flag colors
The logo uses the colors of the Czech flag (red and white).
Stylized ZS
The logo features a stylized ZS (likely standing for Základní Škola) within a shield shape.
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