MM

MAS Moravský kras z.s.

The Everyman

MAS Moravský kras z.s.

Nonprofit·Community Development Organization·masmoravskykras.cz

Serves Residents of the Moravský kras region

Open SansCommunity-focusedReliableApproachableSustainable9/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunitySustainabilityRegional DevelopmentTransparency

Color Intelligence

MAS Moravský kras z.s. anchors on a vivid Blue (#008fa4) as their primary brand signal, paired with Blue (#daeff2), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#008fa4

Primary

#daeff2

Secondary

#abdae1

Accent

#ffffff

Background

#6abeca

Accent

#30a4b5

Accent

cool palette(1w/5c)Blue

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Verdanasecondary_headingSans Serif
Aa
Trebuchet MSUISans Serif
Aa
SFMono-RegularcaptionMonospace

Logo Anatomy

No logo detected

Brand Character

MAS Moravský kras z.s. is authoritative and decisive, warm and approachable.

Warmth
78%
Confidence
68%
Enthusiasm
63%
Nostalgia
61%
Formality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Moravský krasMASúzemíprojektyrozvoj

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 2 social platforms.

Built withNext.js
Social
instagramfacebook

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

MAS Moravský kras z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MAS Moravský kras z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Moravský kras Region

Cultural SymbolSupporting

The brand name and focus are explicitly tied to the Moravský kras (Moravian Karst) region, emphasizing local identity and heritage.

Consistency90%
WebsiteSocial
ActiveOccasional

Teal Accent

Signature ColorSupporting

The teal color (#006975) is used consistently for headings, buttons, and accents throughout the website, creating a visual link to the brand.

Consistency80%
Website
ActiveOccasional

MAS

Acronym CodeSupporting

The acronym 'MAS' (Místní akční skupina) is used frequently and is part of the brand's official name.

Consistency100%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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