Matějovský a.s.
The Innocent“Matějovský – kvalitní ložní povlečení”
Serves Households seeking quality bedding
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Matějovský a.s. anchors on Orange (#d7ab67) as their primary brand signal, paired with Orange (#f0e3c7), and accented by Orange. The palette leans warm — inviting and energetic.
#d7ab67
Primary
#f0e3c7
Secondary
#e6d1a2
Accent
#dec285
Accent
#fdfbf7
Background
#b9b9b9
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Matějovský a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Matějovský a.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Matějovský a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Matějovský a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
d7ac67
Gold color used in the logo and website accents.
Mulish
Modern font used for headings and body text.
Social Media Intelligence
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