Mateřská škola pro zrakově postižené
The CaregiverServes Parents of visually impaired children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d6d6d6
Accent
#b0b0b0
Accent
#f8f8f8
Background
#676767
Accent
#4c4c4c
Background
#898989
Accent
Typography
Headings set in wFont (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mateřská škola pro zrakově postižené uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mateřská škola pro zrakově postižené is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Educational, Children, Classroom
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray (#f4f4f4)
Used as the background color, providing a clean and simple look.
PT Sans
Used for body text, providing a readable and accessible font.
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