Melitta ČR, s.r.o.
The Innocent“Coffee Enjoyment”
Serves Coffee lovers, households
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Melitta ČR, s.r.o. anchors on Red (#dd687c) as their primary brand signal, paired with Red (#cf0c2d), and accented by Red. The palette leans warm — inviting and energetic.
#dd687c
Primary
#cf0c2d
Secondary
#fdf7f8
Background
#e9c8ce
Accent
#d0c8c6
Accent
#1c1c1a
Text
Typography
Melitta ČR, s.r.o. uses Goldplay across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Melitta ČR, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Melitta ČR, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in DE.
DE
national
en
Melitta ČR, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Melitta ČR, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Rose Taupe
Used as a background and accent color throughout the website.
Goldplay
Used for headings and body text, creating a modern and approachable feel.
Melitta Makes Moments
Repeated on the website and social media.
Melitta Bentz's invention
The brand emphasizes its origin story with Melitta Bentz's invention of the coffee filter.
Distinctive Coffee Packaging
The coffee packaging features a consistent design with clear product information and branding.
Melitta script
The brand uses a distinctive, flowing script typeface for the 'Melitta' name, often in white against a red background.
Social Media Intelligence
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