Mendelova univerzita v Brně - Univerzitní archiv logo

Mendelova univerzita v Brně - Univerzitní archiv

The Innocent

Uzavření badatelny Univerzitního archivu v období od 22. 12. 2025 do 2. 1. 2026.

Education·University Archive·archiv.mendelu.cz

Serves Researchers, Historians, Students

PepiHistoricalAcademicTraditionalOrganized11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

PreservationAccuracyAccessibilityEducation

Color Intelligence

Mendelova univerzita v Brně - Univerzitní archiv anchors on Green (#78be14) as their primary brand signal, paired with Green (#8bc04a), and accented by Gray. The palette leans warm — inviting and energetic.

#78be14

Primary

#1c1c1a

Text

#8bc04a

Secondary

#e1e3df

Accent

#9dad82

Accent

#ffffff

Background

warm palette(2w/0c)Green · Gray

Typography

Headings set in Pepi (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
PepiHeadingsSerif
Aa
ArialBodySans Serif
Aa
Georgiasecondary_headingSerif

Logo Anatomy

Mendelova univerzita v Brně - Univerzitní archiv uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Mendelova univerzita v Brně - Univerzitní archiv is formal and professional, authoritative and decisive, technically detailed.

Formality
80%
Confidence
75%
Technicality
70%
Nostalgia
60%
Warmth
50%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

archivMENDELUuniverzitníhistoriedokumenty

Design Playbook

Photography

Historical, Archival

Lighting

natural

Color Treatment

grayscale

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 5 social platforms.

Social
facebookyoutubelinkedininstagramtwitter

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

national

Languages

cs

Mendelova univerzita v Brně - Univerzitní archiv is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mendelova univerzita v Brně - Univerzitní archiv. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

MENDELU Green

Signature ColorSupporting

A specific shade of green (#78be14) used in the logo, headers, and as a primary accent color.

Consistency95%
WebsiteSocial
ActiveOccasional

Pepi for Headings

Typography CodeSupporting

The Pepi font is used for headings, giving a modern and slightly playful feel to the academic content.

Consistency80%
Website
ActiveOccasional

University History

Heritage ElementSupporting

Emphasis on the university's long history and tradition in agriculture and forestry.

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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