Mensa gymnázium, o.p.s.
The Creator“Tvůrčí prostor pro mimořádně nadané, kteří chtějí tento dar rozvíjet a uplatnit”
Serves Gifted and talented students
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Mensa gymnázium, o.p.s. anchors on Blue (#194a84) as their primary brand signal, paired with Blue (#14245c), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#194a84
Primary
#14245c
Secondary
#000000
Text
#1e4f91
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mensa gymnázium, o.p.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mensa gymnázium, o.p.s. is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used for the header and primary elements.
Trebuchet MS
Used for headings and body text, creating a classic and readable style.
Stylized M with Globe
A stylized white 'M' shape with a globe above it, set against a blue circular background.
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