MERCL a spol. Consulting, v.o.s. logo

MERCL a spol. Consulting, v.o.s.

The Ruler

Už 30 let vám pomáháme k efektivitě a růstu ziskovosti.

Consulting·Business Services·est. 2026·mercl.cz

Serves Businesses seeking efficiency and profitability improvements

Varela RoundProfessionalReliableExperiencedHelpful11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

EfficiencyGrowthProfitabilityExpertise

Color Intelligence

MERCL a spol. Consulting, v.o.s. anchors on a vivid Blue (#17adf1) as their primary brand signal, paired with Blue (#2589ea), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#ffffff

Background

#17adf1

Primary

#2589ea

Secondary

#3268e4

Accent

#479dee

Accent

#80b4f2

Accent

cool palette(1w/5c)Blue

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Varela Round. 4 typeface families in play — a richer, more layered typographic system.

Aa
Varela RoundBodyrounded
Aa
MontserratHeadingsSans Serif
Aa
Segoe UIsecondary_headingSans Serif
Aa
ArialnavigationSans Serif

Logo Anatomy

MERCL a spol. Consulting, v.o.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

MERCL a spol. Consulting, v.o.s. is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Formality
60%
Enthusiasm
55%
Warmth
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

efektivitěrůstu ziskovosticonsulting

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withwordpress

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

MERCL a spol. Consulting, v.o.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MERCL a spol. Consulting, v.o.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

17adf1

Signature ColorSupporting

Bright blue used in the logo and as a primary accent color throughout the website.

Consistency85%
Website
ActiveOccasional

Varela Round

Typography CodeSupporting

Rounded font used for headings, giving a friendly and approachable feel.

Consistency75%
Website
ActiveOccasional

30

Number CodeSupporting

The company highlights its 30 years of experience.

Consistency90%
Website
ActiveOccasional

pomáháme k efektivitě a růstu ziskovosti

CatchphraseSupporting

Repeated phrase emphasizing their consulting services.

Consistency70%
Website
ActiveOccasional

Curved shapes

Signature ShapeSupporting

The website uses curved shapes in the background, creating a soft and modern feel.

Consistency80%
Website
ActiveOccasional

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