Business Services
Brand identity analysis across 12 business services brands in the consulting industry.
Dominant Colors
#015ba3
Blue
9%
#17adf1
Blue
9%
#286090
Blue
9%
#424126
Yellow
9%
#6e95c4
Blue
9%
#a04e4c
Red
9%
#a3c4e9
Blue
9%
#f5831f
Orange
9%
#fb9a14
Orange
9%
#fef400
Yellow
9%
#ff002b
Red
9%
Popular Heading Fonts
Helvetica
Sans Serif
Arial
Sans Serif
Montserrat
Sans Serif
Nunito Sans
Sans Serif
Open Sans
Sans Serif
Roboto Condensed
Sans Serif
Roboto Condensed
Condensed
Verdana
Sans Serif
Archivo
Sans Serif
var( --e-global-typography-primary-font-family )
Sans Serif
Average Brand Voice
Formality
75%
Humor
10%
Enthusiasm
43%
Technicality
71%
Warmth
39%
Confidence
82%
Urgency
28%
Exclusivity
36%
Nostalgia
15%
Rebellion
7%
Niche Stats
12
Total brands
12
With logos
11
Voice analyzed
1
With social
