Městská knihovna Kelč

The Everyman

Education·Library·kelc.knihovna.cz

RobotoInformativeCommunity-focusedAccessibleReliable10/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

KnowledgeCommunityEducationAccessibility

Color Intelligence

Městská knihovna Kelč anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#c6e8fd), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0097f5

Primary

#c6e8fd

Secondary

#1c3e42

Accent

#437b8e

Accent

#c19515

Accent

#fdfeff

Background

cool palette(1w/5c)Blue · Yellow

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Roboto— BodySans Serif

Arial— HeadingsSans Serif

helvetica— secondary_headingSans Serif

Logo Anatomy

Městská knihovna Kelč uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Městská knihovna Kelč is warm and approachable, simply spoken and accessible.

Warmth

70%

Formality

65%

Confidence

60%

Enthusiasm

55%

Nostalgia

45%

Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

knihovnaměstskákelč

Design Playbook

No design patterns detected

Digital Footprint

Built on webnode.

Websitehttps://kelc.knihovna.cz

Built withwebnode

Market Presence

Local market, headquartered in Kelč, CZ.

Origin

Headquarters

Kelč, CZ

Market Scope

local

Languages

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