Městská knihovna Opočno
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Městská knihovna Opočno anchors on a vivid Red (#ed1f43) as their primary brand signal, paired with Red (#e4391f), and accented by Orange. The palette leans warm — inviting and energetic.
#ed1f43
Primary
#e4391f
Secondary
#feebca
Accent
#e5b8aa
Accent
#d86f7c
Accent
#facc9d
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Městská knihovna Opočno uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Městská knihovna Opočno is formal and professional, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Opočno, CZ.
CZ
Opočno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#ed1f43
Bright red color used for accents and calls to action, drawing attention.
Trebuchet MS
Used for headings and titles, providing a clear and readable look.
Literary References
References to literature and reading, reinforcing the library's purpose.
Red Arcs
A series of three red arcs, arranged horizontally and slightly overlapping, appear next to the library's name.
Sun Icon
A red sun-like icon with radiating lines is used as a symbol for the library.
Flat Illustration
The website uses flat, vector-style illustrations with simple shapes and limited shading.
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