Městská knihovna s regionálními funkcemi v Trutnově
The Everyman“Otužování 2.0 – tělo, mysl a disciplína”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Městská knihovna s regionálními funkcemi v Trutnově anchors on Blue (#1c7168) as their primary brand signal, paired with Blue (#bfccc9), and accented by Blue. The palette balances warm and cool tones.
#1c7168
Primary
#bfccc9
Secondary
#a9bbb7
Accent
#353427
Accent
#726959
Accent
#4f4c4d
Text
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Source Serif Pro (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Městská knihovna s regionálními funkcemi v Trutnově uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Městská knihovna s regionálními funkcemi v Trutnově is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Trutnov, CZ.
CZ
Trutnov, CZ
local
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
#1c7168
Dark teal color used in the logo and website design, conveying knowledge and trust.
Archivo
Modern font used for headings, giving a clean and professional look.
Open book icon
The logo features a stylized open book icon, representing the library's core function.
Social Media Intelligence
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