Městská knihovna Semily
The Everyman“Andersenova olympiáda promění knihovnu ve skutečnou sportovní arénu! (pouze podvečerní program pro čtenáře knihovny, věk 9 - 12 let)”
Serves Local community members of all ages
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Městská knihovna Semily anchors on a muted Pink (#674957) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#a7a6a7
Accent
#c0c0c0
Accent
#dee0de
Accent
#7e7e7e
Accent
#ffffff
Background
#674957
Primary
Typography
Headings set in DM Serif Text (a serif — evoking tradition, authority, and print heritage), body in DM Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Městská knihovna Semily uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Městská knihovna Semily is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Semily, CZ.
CZ
Semily, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
DM Sans
Used for headings, providing a modern and friendly feel.
Books
Implied through the nature of a library.
Social Media Intelligence
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