Městská knihovna v Praze logo

Městská knihovna v Praze

The Everyman

Na hlavu 2026 se koná v Ústřední knihovně od 6. do 8. března

Education·Library·mlp.cz

Serves General public

MontserratInformativeAccessibleCommunity-focusedEducational11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

KnowledgeCommunityAccessibilityCulture

Color Intelligence

Městská knihovna v Praze anchors on a muted Green (#cddbd3) as their primary brand signal, paired with Orange (#7e755e), and accented by Red. The palette leans warm — inviting and energetic.

#cddbd3

Primary

#7e755e

Secondary

#bd2b0b

Accent

#252522

Background

#ffffff

Background

#494d45

Text

warm palette(4w/1c)Green · Orange · Red · Gray

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Timessecondary_headingSerif

Logo Anatomy

Městská knihovna v Praze uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Městská knihovna v Praze is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
70%
Formality
60%
Nostalgia
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

knihovnapůjčujemee-knihovnakulturní akceveřejná

Design Playbook

No design patterns detected

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Městská knihovna v Praze is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Městská knihovna v Praze. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

BD2B0B

Signature ColorSupporting

Dark red used for key elements, providing a classic feel.

Consistency70%
WebsiteSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings and body text, providing a modern and readable feel.

Consistency80%
Website
ActiveOccasional

Veřejná knihovna, kterou může využívat úplně každý!

CatchphraseSupporting

Repeated phrase emphasizing accessibility.

Consistency90%
WebsiteSocial
ActiveOccasional

Abstract Book Icon

Signature ShapeSupporting

The logo features an abstract icon resembling an open book or a stylized 'J' shape, formed by a combination of squares and a curved element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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