Mgr. Hana Ketzlová - LIRA
The Everyman“Jazyková agentura LIRA Vysoké Mýto a Choceň”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Mgr. Hana Ketzlová - LIRA anchors on Yellow (#ecd062) as their primary brand signal, paired with Orange (#e1ded9), and accented by Red. The palette leans warm — inviting and energetic.
#ecd062
Primary
#e1ded9
Secondary
#bfa9a9
Accent
#343434
Text
#757171
Accent
#faf9f9
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Mgr. Hana Ketzlová - LIRA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Mgr. Hana Ketzlová - LIRA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mgr. Hana Ketzlová - LIRA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Mgr. Hana Ketzlová
The brand is named after and features the founder.
Golden Yellow
Used as an accent color throughout the website.
Helvetica Neue
Clean and readable font used for body text.
LIRA
Acronym used as part of the brand name.
Star motif
Gold stars are used as a visual motif, appearing above the company name and on the website's background.
Blurred background photos
The website uses blurred background photos of people in professional settings.
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