Miroslav Macko - zemní práce
The Ruler“Nabízím:”
Serves Homeowners and businesses in need of excavation services in the Pardubice region
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Miroslav Macko - zemní práce anchors on Orange (#e08053) as their primary brand signal, paired with Gray (#222222). The palette leans warm — inviting and energetic.
#e08053
Primary
#ffffff
Background
#000000
Text
#222222
Secondary
#666666
Text Alt
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Open Sans Flex (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Miroslav Macko - zemní práce uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Miroslav Macko - zemní práce is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
realistic, action
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on webnode, active on 1 social platform.
Market Presence
Regional presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Excavator Icon
A stylized orange and white excavator bucket is used as an icon.
Miroslav Macko
The brand is named after and features the owner.
Orange (#e08053)
Used for accents and calls to action.
Social Media Intelligence
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