Mise pro život, z.s.
The CaregiverServes Vulnerable families and children in need
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Mise pro život, z.s. anchors on a muted Purple (#4b4359) as their primary brand signal, paired with Blue (#121534), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#4b4359
Primary
#121534
Secondary
#fdfdfe
Background
#e9eaeb
Background
#beb7b5
Accent
#8e7c7f
Accent
Typography
Headings set in Bold (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Mise pro život, z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Light Blue
The light blue color (#6ca2c8) is used for buttons and links, creating a consistent visual element.
References to Ukraine
The organization's focus on helping families in Ukraine is a key part of its identity.
Christian Foundation
The organization's founding principles are based on Christian values and serving those in need.
Social Media Intelligence
Mise pro život, z.s., Vendryně. 147 To se mi líbí · Mluví o tom (4). Jsme spolkem křesťanů kteří slouží především vdovám a mnohodětným rodinám na Ukrajině.
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