Místo pro život DP, z.ú.
The Everyman“Místo pro život - didaktický portál”
Serves Educators and students
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Místo pro život DP, z.ú. anchors on Red (#a62b30) as their primary brand signal, paired with Pink (#d0bdc7), and accented by Blue. The palette leans warm — inviting and energetic.
#a62b30
Primary
#d0bdc7
Secondary
#4162b1
Accent
#c47074
Accent
#fcfbfb
Background
#dfdfdf
Accent
Typography
Headings set in Osika (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Místo pro život DP, z.ú. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Místo pro život DP, z.ú. is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used for the logo and accents, specifically #a62b30.
Osika
Used for headings, providing a unique and modern feel.
Smiling Faces
The logo features two smiling faces with blue eyes and red smiles flanking a red letter 'b', all above a blue line and the text 'učení bez učebnic'.
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