Modrý klíč
The CaregiverServes Children and adults with mental and combined disabilities
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Modrý klíč anchors on a muted Blue (#bebedb) as their primary brand signal, paired with Blue (#26287f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#bebedb
Primary
#26287f
Secondary
#7f80ba
Accent
#5456a4
Accent
#5b594b
Accent
#918777
Accent
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Modrý klíč uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Modrý klíč is warm and approachable, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
Documentary, Candid
natural
full_color
flat
navbar
rounded
comfortable
slider
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Modrý klíč is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Modrý klíč. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
#2f3292 used for the logo and other elements.
PT Serif
Used for headings, providing a classic and elegant feel.
Key
A key is a recurring shape, appearing in the logo and implied in the name.
PRAHA/PRAGUE
The word Praha/Prague is written in a bold, sans-serif font, with the letters in yellow and the background in red.
Social Media Intelligence
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