What Drives Them
Puts people first. Builds trust through genuine care.
Jako studentský spolek se snažíme otevírat bránu do bohatšího studentského života mediků, chceme podpořit seberealizaci studentů, pomoci v jejich vzájemné spolupráci, chceme se bavit i vzdělávat, chceme pomáhat.
Color Intelligence
Motolák anchors on Red (#602f30) as their primary brand signal, paired with Red (#bd595c), and accented by Red. The palette leans warm — inviting and energetic.
#602f30
Primary
#bd595c
Secondary
#914140
Accent
#231414
Accent
#ccaba7
Accent
#fefefd
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Josefin Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Motolák is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Tailwind CSS, active on 3 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cz
Motolák is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Motolák. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Motolák
The brand uses an acronym of the organization's name.
#7f1d1d
Used as the primary color in the logo and website elements, conveying a sense of reliability and strength.
Montserrat
Used for headings, providing a modern and readable style.
Pelican
A cartoon pelican wearing a graduation cap is used as a mascot.
Social Media Intelligence
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