What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Chlum anchors on Blue (#e2ebf3) as their primary brand signal, paired with Orange (#a27450), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e2ebf3
Primary
#a27450
Secondary
#000102
Text
#2a69a2
Accent
#9cbad5
Accent
#5a8db9
Accent
Typography
Headings set in open_sanssemibold (a sans-serif — clean, modern, and optimized for digital), body in open_sansregular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Chlum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Chlum is formal and professional, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Chlum, CZ.
CZ
Chlum, CZ
local
cs
MŠ Chlum is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MŠ Chlum. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2a69a2
Blue color used in the logo and website elements, conveying a sense of trust and reliability.
Barlow
Used for headings and body text, providing a clean and modern aesthetic.
Cartoonish illustrations
The website uses cartoonish illustrations with bright colors and simple shapes, especially in the school news section.
Rounded banner
The logo is placed on a rounded banner with a stitched edge.
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