MŠ Lično
The Jester“Oficiální stránky Základní školy a Mateřské školy, Lično”
Serves Parents of preschool-aged children
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
MŠ Lično anchors on a muted Red (#ac7b73) as their primary brand signal, paired with Blue (#dee2e6), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#4f555c
Accent
#ac7b73
Primary
#dee2e6
Secondary
#323337
Text
#fafafa
Background
#706e72
Accent
Typography
Headings set in Alegreya (a serif — evoking tradition, authority, and print heritage), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MŠ Lično is formal and professional, authoritative and decisive, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, headquartered in Lično, CZ.
CZ
Lično, CZ
local
cs
MŠ Lično is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MŠ Lično. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
IBM Plex Sans
Used for headings and body text, providing a clean and modern look.
Social Media Intelligence
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