MŠ Praha 8, U Sluncové
The Caregiver“Naše mateřská škola se nachází v Praze 8 Karlíně, nedaleko centra Prahy a má čtyři třídy s heterogenním složením dětí. Náleží k ní atypická rozlehlá zahrada ve svahu, která je dětmi po celý rok využív”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Praha 8, U Sluncové anchors on a vivid Yellow (#f6d807) as their primary brand signal, paired with Yellow (#b7930d), and accented by Blue. The palette leans warm — inviting and energetic.
#f6d807
Primary
#b7930d
Secondary
#b7bcc5
Accent
#6d641d
Accent
#fc4f06
Accent
#57502b
Accent
Typography
Headings set in Cabin (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Praha 8, U Sluncové uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
MŠ Praha 8, U Sluncové is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
elementary
soft
Signature Words
Design Playbook
candid, natural
natural
full_color
flat
horizontal
rounded
comfortable
static
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Golden Yellow
Used for the website header and some accents.
Childlike Drawings
Uses simple, colorful drawings that resemble children's artwork.
Smiling Sun
A smiling sun character with rosy cheeks and a cheerful expression is used as a mascot.
Social Media Intelligence
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