MŠ STONOŽKA
The Caregiver“Mateřská škola Stonožka, T. G. Masaryka 2180, Varnsdorf”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ STONOŽKA anchors on Green (#43a987) as their primary brand signal, paired with Green (#2f473e). The palette leans warm — inviting and energetic.
#43a987
Primary
#fdfdfd
Background
#c7c7c7
Background
#1b1b1b
Text
#8a8a8a
Background
#2f473e
Secondary
Typography
Primary typeface: Cormorant Upright. Single-font system — disciplined and consistent.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, friendly.
icon_symbol
abstract
Icon + Text
6/10
Brand Character
MŠ STONOŽKA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible and playful and witty.
third
elementary
soft
Signature Words
Design Playbook
candid, daylight
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Varnsdorf, CZ.
CZ
Varnsdorf, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Centipede
The name 'Stonožka' means 'centipede' in Czech, suggesting a brand mascot.
Czech Language
Website is in Czech, reflecting local culture.
Founded in 2020
The school was founded in 2020.
Caterpillar
A cartoon caterpillar is used as a mascot.
Heart Motif
A recurring heart motif is used in the background and design elements.
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