MŠ ÚSMĚV
The Caregiver“Mateřská škola Úsměv Praha 13”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ ÚSMĚV anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#26a6f6), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#26a6f6
Secondary
#fdfeff
Background
#222222
Text
#fab009
Accent
#61add6
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ ÚSMĚV uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ ÚSMĚV is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
MŠ ÚSMĚV is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MŠ ÚSMĚV. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used in the logo and as a background accent color.
Abril FatFace
Used for headings, creating a playful and friendly feel.
Úsměv
The brand name itself, meaning 'smile', is a recurring theme.
Smiley Face
A yellow smiley face with a simple, cartoonish design is used as a mascot.
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