
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
17. MŠ Plzeň anchors on Blue (#a8def6) as their primary brand signal, paired with Orange (#ec6407), and accented by Blue. The palette leans warm — inviting and energetic.
#a8def6
Primary
#ec6407
Secondary
#66c8f3
Accent
#f9c9ab
Accent
#f9e19a
Accent
#efc63f
Accent
Typography
Headings set in Titan One (a display face — designed for headlines and visual impact), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
17. MŠ Plzeň uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: colorful, playful, childlike.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
17. MŠ Plzeň is warm and approachable, energetic and passionate, simply spoken and accessible.
third
elementary
playful
Signature Words
Design Playbook
candid, daytime
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
en
17. MŠ Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 17. MŠ Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Sky Blue
Used as a primary color for backgrounds and accents, creating a cheerful and welcoming feel.
Lato
Used for body text, providing readability and a friendly feel.
Childlike Drawings
Use of simple, colorful illustrations that resemble children's drawings.
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