What Drives Them
Puts people first. Builds trust through genuine care.
The brand's emphasis on values like Community, personality traits such as Community-focused, and involvement in local projects like MAP Plzeň, all point towards a strong orientation towards community, thereby owning the concept of community-focusedness in its market.
Color Intelligence
55. MŠ Plzeň anchors on Orange (#f6e3b2) as their primary brand signal, paired with Yellow (#b0a379), and accented by Green. The palette leans warm — inviting and energetic.
#f6e3b2
Primary
#b0a379
Secondary
#91b71f
Accent
#d75626
Accent
#694c1c
Accent
#313820
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Indie+Flower (a handwritten style — projecting personality and human warmth). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
55. MŠ Plzeň is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
elementary
playful
Signature Words
Design Playbook
Candid, Documentary
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
en
55. MŠ Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by 55. MŠ Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Deep Blue
The deep blue color (#020381) is used in the header and other prominent areas.
Indie Flower Handwriting
The Indie Flower font gives a playful, handwritten feel to headings and body text.
Plzeň Region
References to Plzeň and the Plzeň region connect the school to its local community.
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