MŠ Teplice, Karla Čapka
The Caregiver“Mateřská škola v centru Teplic”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Teplice, Karla Čapka anchors on Green (#4f9c31) as their primary brand signal, paired with Blue (#c5dfd9), and accented by Green. The palette leans warm — inviting and energetic.
#4f9c31
Primary
#c5dfd9
Secondary
#37561c
Accent
#eae9e4
Accent
#c1bf3a
Accent
#7fab10
Accent
Typography
Headings set in Patrick Hand SC (a handwritten style — projecting personality and human warmth), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Teplice, Karla Čapka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, friendly, educational.
Combination Mark
round
Icon + Text
5/10
Brand Character
MŠ Teplice, Karla Čapka is warm and approachable, energetic and passionate, simply spoken and accessible.
third
elementary
soft
Signature Words
Design Playbook
candid, daylight
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Teplice, CZ.
CZ
Teplice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Lime Green
Used in the logo and for key elements, conveying freshness and playfulness.
Patrick Hand SC
Playful and handwritten-style font used for headings.
Social Media Intelligence
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