MŠ Jahůdka Bechyně
The Caregiver“Oficiální webové stránky mateřské školy Jahůdka”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Jahůdka Bechyně anchors on Yellow (#f8f8ed) as their primary brand signal, paired with Orange (#40362c), and accented by Green. The palette leans warm — inviting and energetic.
#f8f8ed
Primary
#40362c
Secondary
#467f46
Accent
#df2d24
Accent
#f9ee62
Accent
#8f836f
Accent
Typography
Headings set in Fira Sans Condensed (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
MŠ Jahůdka Bechyně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Jahůdka Bechyně is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
natural, candid
daylight
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on React.
Market Presence
Local market, headquartered in Bechyně, CZ.
CZ
Bechyně, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jahůdka
Using a cute, nature-inspired name for the kindergarten (strawberry).
Green
Used in the logo and as a primary accent color, reflecting nature and growth.
Fira Sans Condensed
Used for headings and body text, providing a modern and readable feel.
Strawberry
A cartoon strawberry with the name 'Jahůdka' (little strawberry) on a banner across it is used as a mascot.
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