MŠ Jeřmanická Liberec
The CaregiverServes Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
The brand's personality (playful, friendly), voice (high humor and enthusiasm), and key brand codes (Amatic SC font, centipede mascot) all point to a focus on creating a playful and engaging environment for children.
Color Intelligence
MŠ Jeřmanická Liberec anchors on a vivid Blue (#0e99d1) as their primary brand signal, paired with Yellow (#a6b33e), and accented by Red. The palette leans warm — inviting and energetic.
#0e99d1
Primary
#a6b33e
Secondary
#cc2425
Accent
#c0bf9d
Accent
#3a362a
Accent
#dcdfbc
Accent
Typography
Headings set in Amatic SC (a handwritten style — projecting personality and human warmth), body in Assistant (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MŠ Jeřmanická Liberec is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
elementary
soft
Design Playbook
candid, daytime
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
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Brand Codes
Schoolhouse Blue
The #007cba color is used consistently in the website's header, buttons, and other key elements.
Amatic SC Heading
The Amatic SC font is used for headings, creating a playful and friendly feel.
Centipede
The logo features a centipede, which is used as a mascot for the preschool.
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