MŠ Laštůvkova Brno
The CaregiverServes Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Laštůvkova Brno anchors on Green (#547f2f) as their primary brand signal, paired with Green (#629a30), and accented by Blue. The palette balances warm and cool tones.
#547f2f
Primary
#629a30
Secondary
#6a8280
Accent
#a6b29b
Accent
#54662a
Accent
#e89180
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Laštůvkova Brno uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Laštůvkova Brno is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
elementary
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used as the primary color for the website's design elements.
Childlike Drawings
Simple, colorful illustrations of children and animals.
Cartoon Animals
Cartoon animals are used to represent the school and its values.
Cartoon children
Cartoon children with large heads and simple features are used throughout the website.
Four-leaf clover
Four-leaf clovers are used as a recurring visual motif.
Four-leaf clover
Four-leaf clovers are used as a recurring visual motif, especially to represent the different classes.
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