MŠ Ledce
The Caregiver“Mateřská škola Ledce | MŠ Ledce u Plzně”
Serves Parents of preschool children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Ledce anchors on Purple (#882ebc) as their primary brand signal, paired with Green (#43a530), and accented by Blue. The palette balances warm and cool tones.
#882ebc
Primary
#43a530
Secondary
#2baadd
Accent
#f06626
Accent
#fec116
Accent
#f78320
Accent
Typography
Headings set in Nunito (a sans-serif — clean, modern, and optimized for digital), body in Courier New (a monospace — technical and precise, common in code-first brands). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Ledce uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, educational, friendly.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
MŠ Ledce is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
elementary
soft
Signature Words
Design Playbook
natural, candid
daylight
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Ledce, CZ.
CZ
Ledce, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Green
Used in the logo and as a primary color for headings and accents.
Nunito
Used for headings, providing a friendly and approachable feel.
Colorful hands logo
A logo featuring multiple colorful hands reaching upwards, symbolizing children and community.
Rounded sans-serif
The website uses a rounded sans-serif typeface for headings and body text, creating a friendly and approachable feel.
Curved green background
The website uses a curved green background to separate sections, creating a soft and organic feel.
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