MŠ Zlín, Milíčova logo

MŠ Zlín, Milíčova

The Caregiver
Education·Preschool·msmilicovazlin.cz

Serves Parents of preschool-aged children

AtmaCaringPlayfulFriendly11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

CommunityLearningCreativity

Color Intelligence

MŠ Zlín, Milíčova anchors on Blue (#e0eef0) as their primary brand signal, paired with Blue (#91c2c9), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#e0eef0

Primary

#91c2c9

Secondary

#a7deea

Accent

#cb3a35

Accent

#f5da6e

Accent

#8dd5e5

Accent

cool palette(2w/4c)Blue · Red · Yellow

Typography

Headings set in Atma (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
AtmaHeadingsDisplay
Aa
Open SansBodySans Serif
Aa
Latosecondary_headingSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon

Complexity

5/10

geometricmodern

Brand Character

MŠ Zlín, Milíčova is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
90%
Enthusiasm
80%
Confidence
60%
Formality
40%
Humor
35%
Voice Person

third

Reading Level

elementary

CTA Style

soft

Signature Words

MilíčovaZlín

Design Playbook

Photography

candid, daytime

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Zlín, CZ.

Origin

CZ

Headquarters

Zlín, CZ

Market Scope

local

Languages

cs

MŠ Zlín, Milíčova is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MŠ Zlín, Milíčova. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
Icon

Primary shape: abstract

Complexity50%
geometricmodern

Brand Codes

91c2c9

Signature ColorSupporting

Light blue-green color used for backgrounds and accents.

Consistency60%
Website
ActiveOccasional

Atma

Typography CodeSupporting

Used for headings, providing a playful and friendly feel.

Consistency70%
Website
ActiveOccasional

Watercolor Illustrations

Illustration Style CodeSupporting

The website uses watercolor-style illustrations for the header and other decorative elements, creating a whimsical and nature-themed aesthetic.

Consistency90%
Website
ActiveOccasional

Rounded Sans-Serif Logo

Typography CodeSupporting

The logo features a rounded, sans-serif typeface with a playful, child-friendly feel.

Consistency90%
Website
ActiveOccasional

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