MŠ Rtyně v Podkrkonoší
The CaregiverServes Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Rtyně v Podkrkonoší anchors on Red (#e73b3f) as their primary brand signal, paired with Red (#f7c5c7), and accented by Red. The palette leans warm — inviting and energetic.
#e73b3f
Primary
#fffcfc
Background
#f7c5c7
Secondary
#f08b8d
Accent
#3b2224
Accent
#645152
Accent
Typography
Headings set in Amatic SC (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Rtyně v Podkrkonoší uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Rtyně v Podkrkonoší is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
elementary
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Red
Used for headings and accents, creating a playful atmosphere.
Amatic SC
Used for headings, providing a handwritten and playful appearance.
Czech Language
The website is in Czech, reflecting the local culture.
Animal Illustrations
Cartoon-style illustrations of a frog, fish, duck, and turtle are used as visual elements.
Handwritten-style Font
A handwritten-style font is used for the word "ZÁPIS" (Enrollment), giving it a playful and informal feel.
Animal Icons
Cartoonish, flat-style illustrations of a frog, fish, duck, and turtle are used as icons.
Handwritten-style Title
The title "ZÁPIS - ŽÁDOST" is written in a distinctive, handwritten-style font.
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