MŠ Tišnov, U Humpolky
The CaregiverServes Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Tišnov, U Humpolky anchors on a muted Blue (#8fa5aa) as their primary brand signal, paired with Orange (#e6d0b5), and accented by Yellow. The palette leans warm — inviting and energetic.
#8fa5aa
Primary
#e6d0b5
Secondary
#e5e260
Accent
#c6c83f
Accent
#746f5b
Accent
#f6f9f3
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MŠ Tišnov, U Humpolky is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Tišnov, CZ.
CZ
Tišnov, CZ
local
cs
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Brand Codes
Humpolky Green
Used in the logo and as an accent color throughout the website.
Poppins
Used for headings, providing a modern and friendly feel.
Cartoon children
Cartoon style illustration of children playing in a playground.
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