What Drives Them
Puts people first. Builds trust through genuine care.
The preschool emphasizes active participation in various activities like sports, language exercises, and cultural experiences (Harry Potter, salt cave). This focus on diverse engagement opportunities is a core differentiator.
Color Intelligence
MŠ VE STÍNU anchors on a muted Orange (#dfd9d1) as their primary brand signal, paired with Green (#3b5437), and accented by Orange. The palette balances warm and cool tones.
#dfd9d1
Primary
#3b5437
Secondary
#ea901e
Accent
#8dabb4
Accent
#1483d6
Accent
#000000
Background
Typography
Logo Anatomy
MŠ VE STÍNU uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ VE STÍNU is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
elementary
soft
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Cartoon Characters
The website features cartoon characters representing different groups or classes, such as Beruška (ladybug), Ježek (hedgehog), Medvědi (bears), and Myšky (mice).
Rainbow Arc
A rainbow arc is used as a recurring visual element, appearing behind the character mascots and in the website's header.
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