Mineralogické muzeum Přírodovědecké fakulty Univerzity Karlovy
The InnocentServes Students and researchers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Mineralogické muzeum Přírodovědecké fakulty Univerzity Karlovy anchors on Red (#d53d4e) as their primary brand signal, paired with Blue (#083a5a), and accented by Gray. The palette leans warm — inviting and energetic.
#d53d4e
Primary
#bebebe
Accent
#4f4f4f
Text
#989898
Accent
#083a5a
Secondary
#302823
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mineralogické muzeum Přírodovědecké fakulty Univerzity Karlovy uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, institutional.
Combination Mark
circle
Icon + Text
6/10
Brand Character
Mineralogické muzeum Přírodovědecké fakulty Univerzity Karlovy is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
scientific, documentary
natural
accurate
flat
horizontal
rounded
moderate
Digital Footprint
Built on Bootstrap, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Dark Red
Used in the logo and as a primary accent color throughout the site.
Charles University
Affiliation with Charles University.
Lora
Used for headings, giving a classic and academic feel.
Social Media Intelligence
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