Nadační fond Naděje pro Tebe
The CaregiverServes Oncology patients and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Nadační fond Naděje pro Tebe anchors on Yellow (#f7f5e7) as their primary brand signal, paired with Yellow (#eadaa6), and accented by Green. The palette leans warm — inviting and energetic.
#f7f5e7
Primary
#eadaa6
Secondary
#7bdcb5
Accent
#db572f
Accent
#ffffff
Background
#bc360a
Accent
Typography
Headings set in Bitter (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Nadační fond Naděje pro Tebe is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Naděje pro Tebe
Brand name used as a repeated phrase and call to action.
Social Media Intelligence
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