Alpress
The Innocent“Alpress knižní nakladatelství - knihy přímo od nakladatele, online knihkupectví”
Serves Readers of Czech Literature
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Alpress anchors on Orange (#f6e9d2) as their primary brand signal, paired with Orange (#f9d5a1), and accented by Orange. The palette leans warm — inviting and energetic.
#f6e9d2
Primary
#f9d5a1
Secondary
#d29c82
Accent
#87604c
Accent
#faf9f7
Background
#c2bfba
Accent
Typography
Headings set in Helvetica CE (a sans-serif — clean, modern, and optimized for digital), body in Arial CE (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Alpress is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Blue
Used in the logo and as a primary color for headings and calls to action.
Author Last Name
Books are often categorized and promoted by author last name.
Social Media Intelligence
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