Nakladatelství ALTER, s.r.o. logo

Nakladatelství ALTER, s.r.o.

The Innocent

bohatá činnostní výuka...

Education·Educational Materials·est. 2020·alter.cz

Serves Teachers and students

VollkornReliableEducationalTraditionalPractical11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Quality EducationReliabilityTraditionAccessibility

Color Intelligence

Nakladatelství ALTER, s.r.o. anchors on a muted Blue (#465e73) as their primary brand signal, paired with Blue (#e1e7f1), and accented by Orange. The palette leans cool — projecting trust and professionalism.

#465e73

Primary

#e1e7f1

Secondary

#cd9e5e

Accent

#b2c9e2

Accent

#26b5b6

Accent

#ffffff

Background

cool palette(2w/4c)Blue · Orange

Typography

Headings set in Vollkorn (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.

Aa
VollkornHeadingsSerif
Aa
MontserratBodySans Serif
Aa
MontserratnavigationSans Serif

Logo Anatomy

Nakladatelství ALTER, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Nakladatelství ALTER, s.r.o. is formal and professional, authoritative and decisive.

Confidence
75%
Formality
70%
Enthusiasm
60%
Warmth
50%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Altere-shopNakladatelstvíučebnicevzdělávání

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

Nakladatelství ALTER, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nakladatelství ALTER, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue

Signature ColorSupporting

Used for the header and other accents, conveying trust and reliability.

Consistency80%
Website
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings, providing a modern and professional look.

Consistency90%
Website
ActiveOccasional

Drawn Shark

Illustration Style CodeSupporting

A simple, hand-drawn style illustration of a shark appears prominently on the homepage.

Consistency90%
Website
ActiveOccasional

Book Stack Illustration

Illustration Style CodeSupporting

A distinctive illustration style featuring stacks of books with a hand-drawn, slightly whimsical aesthetic is used on the catalog cover.

Consistency80%
Website
ActiveOccasional

Doodle Shark

Illustration Style CodeSupporting

A simple, hand-drawn style illustration of a shark is used as a visual element.

Consistency90%
Website
ActiveOccasional

Book Stack Icon

Illustration Style CodeSupporting

A stack of books with a simple, line-art style is used as an icon.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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