Nakladatelství ALTER, s.r.o.
The Innocent“bohatá činnostní výuka...”
Serves Teachers and students
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Nakladatelství ALTER, s.r.o. anchors on a muted Blue (#465e73) as their primary brand signal, paired with Blue (#e1e7f1), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#465e73
Primary
#e1e7f1
Secondary
#cd9e5e
Accent
#b2c9e2
Accent
#26b5b6
Accent
#ffffff
Background
Typography
Headings set in Vollkorn (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Nakladatelství ALTER, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nakladatelství ALTER, s.r.o. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Nakladatelství ALTER, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nakladatelství ALTER, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used for the header and other accents, conveying trust and reliability.
Montserrat
Used for headings, providing a modern and professional look.
Drawn Shark
A simple, hand-drawn style illustration of a shark appears prominently on the homepage.
Book Stack Illustration
A distinctive illustration style featuring stacks of books with a hand-drawn, slightly whimsical aesthetic is used on the catalog cover.
Doodle Shark
A simple, hand-drawn style illustration of a shark is used as a visual element.
Book Stack Icon
A stack of books with a simple, line-art style is used as an icon.
Social Media Intelligence
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