Nakladatelství Skřivánek
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Nakladatelství Skřivánek anchors on Orange (#ead9bd) as their primary brand signal, paired with Red (#ae8e85), and accented by Red. The palette leans warm — inviting and energetic.
#ead9bd
Primary
#ae8e85
Secondary
#fbe6e5
Accent
#d8b581
Accent
#957350
Accent
#d5c0aa
Accent
Typography
Headings set in KoHo (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nakladatelství Skřivánek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nakladatelství Skřivánek is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Děčín, CZ.
CZ
Děčín, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Beige
Used as a background color, creating a warm and inviting feel.
KoHo
Used for headings, providing a modern and readable experience.
Skřivánek Bird
A cartoon bird with brown feathers, large eyes, and pastel-colored accents on its head and wing feathers is used as a mascot.
Soft, textured illustrations
The illustrations have a soft, textured appearance with gentle shading and a hand-drawn feel.
Soft Cartoon Style
The illustrations feature soft shading, rounded shapes, and a gentle, child-friendly aesthetic.
Social Media Intelligence
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