Národní technická knihovna
The Ruler“Národní technická knihovna”
Serves Students and researchers in technical fields
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Národní technická knihovna anchors on Red (#d31d35) as their primary brand signal, paired with Blue (#c9e7e7), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#d31d35
Primary
#c9e7e7
Secondary
#dacfc3
Accent
#075b5b
Accent
#41b6b5
Accent
#85c3c2
Accent
Typography
Headings set in Univers (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Národní technická knihovna uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, institutional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Národní technická knihovna is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Informative, Documentary
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
en, cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
NTK Red
Used in the logo and as a primary accent color throughout the site.
Univers
Used for headings and body text, providing a modern and professional feel.
NTK
The acronym NTK is used as a shorthand for the library's name.
Social Media Intelligence
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