What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Nasco anchors on a muted Blue (#384952) as their primary brand signal, paired with Blue (#74aacf), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#384952
Primary
#74aacf
Secondary
#212b31
Accent
#9cc2df
Accent
#6187a3
Accent
#516d86
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Nasco uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nasco is simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
74aacf
Used for primary calls to action and highlights, creating a modern and professional look.
Nasco
Short, memorable name.
Dancing Figures
Silhouette style illustrations of dancing couples in red and black.
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