New York University
The RulerServes Prospective students, current students, faculty, researchers
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
New York University anchors on a vivid Orange (#ff9902) as their primary brand signal, paired with Orange (#dd6b10), and accented by Blue. The palette leans warm — inviting and energetic.
#eae3dd
Background
#ffffff
Background
#ff9902
Primary
#dd6b10
Secondary
#000000
Text
#0972d3
Accent
Typography
Headings set in Amazon Ember (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
New York University is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, based in US.
US
global
en
New York University is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by New York University. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
NYU Violet (#ff9902)
Used in the logo and as a highlight color throughout the website.
Amazon Ember
Used for body text, providing a clean and readable experience.
New York City
The university's location is a key part of its identity.
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