Nová mluva
The Caregiver“Nemůžeš si koupit štěstí, ale můžeš se učit NOVOU MLUVU. A to je prakticky stejné.”
Serves Individuals who stutter
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Nová mluva anchors on Green (#4acb49) as their primary brand signal, paired with Green (#01b301), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#4acb49
Primary
#01b301
Secondary
#faf9fa
Background
#e1dfe2
Accent
#5b595c
Accent
#87d785
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nová mluva uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Nová mluva is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
natural, authentic
daylight
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
#4acb48
Bright green used for primary buttons and accents, symbolizing growth and fluency.
Open Sans
Clean and readable sans-serif font used for body text, promoting clarity.
Zbav se koktavosti, zadrhávání a bloků řeči.
Core promise and value proposition.
Nová mluva method
The unique training method for overcoming stuttering.
Nová mluva
The name itself is a naming convention, suggesting a new way of speaking.
Group photo
A group photo featuring the founder/spokesperson with clients/students, used prominently on the homepage.
Social Media Intelligence
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